In Amazon it's all about reviews. ^^^ The guy who sold the cat litter picker insisted on pareto principle of 80/20. Invest so much either via social market campaign to FORCE 100 reviews, of course honest reviews, which will drive the sales automatically. I mean sure you got 1000 bucks to burn then why not, advertise...
Hence the spate of crappy authors with 100 honest reviews PLUS their deeply cultivated LARGE fanbase.
There are ways. Execution and sweat is the key.
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